Maximize Niche Targeting for Your Curated Content
What is Curation?
Once you have gathered your reverse engineered content, please understand that you are going to be using them to build credibility for your social media accounts and, ultimately, to drive traffic to your target website. Your target website could be resource site, it can be a series of article pages, or it can be an actual blog.
How ever you set it up, you’re going to be using third party content to build credibility for your accounts and build their following. What will pull traffic from those accounts to your target pages, blogs or resource sites are specific pieces of content or ads that you “rotate” in between curated content.
I hope this is clear to you. You’re going to be publishing curated third party content on your social media account.
Now, you may be asking, “Isn’t this illegal? Wouldn’t these people object?” No, they won’t.
It’s a win/win situation. You’re driving traffic to them while at the same time establishing your own niche credibility. You’re also calling people to action with their content to like your page, follow you on Twitter or Instagram or whatever other social media platforms you’re on.
You’re creating a win/win situation. The people behind the curated content get traffic and brand visibility. You, on the other hand, get to build up your social media accounts.
Once you have a big following, an increasing number of people would then see the direct links to your conversion pages.
They can then click through and you end up with more traffic to your email squeeze page. This can lead to a larger email list, which can produce a great amount of income opportunities later on.
That’s how you play the game. It all boils down to reverse engineering and curating somebody else’s content.
How to Improve Curated Content
I wish I could tell you that you can just take third party viral content and promote them as is. This is precisely what a lot of other marketers are doing. Unfortunately, if you were to do that, you’re going to be leaving a lot of money on the table.
You have to understand that you’re not just trying to pump up traffic with curated content. That should not be your main goal. Your main goal should not be traffic volume. Instead, your main goal is to get niche-targeted people to view your materials.
The more of these people you reach, the more likely they would click on the link to your social media account and become a follower or channel subscriber or page liker or fan. Whatever form it takes, your objective is to get a massive amount of people to follow you. You’re trying to create a fan base.
And it’s going to be hard to do this if you are just sending out curated content with the same headlines that were originally used. People can see that your stuff is not really original, so they probably would ignore it. After all, this stuff is viral so they’ve probably have seen it before from somewhere else.
Your first step after you have filtered curated content for niche specificity is to change their headlines. Create niche-targeted headlines for all your curated content. Bring it home. Tighten the focus of this content.
For example, if you have a dropshipping store that sells cat pendants and you have found really great viral videos of cute kittens, make sure the headline of the video teases people or informs them about your inventory.
This is not easy because you have to do it in an attention-grabbing way, but if you’re able to give this enough time, you can come up with a nice specific headline that will get people excited about your niche specific social media account.
Create Niche-Targeted Descriptions or Commentary for Curated Content
Not only should you recreate the headline of the content that you’re poaching, you should also do the same for its descriptions or commentary.
It’s really important to make it clear that this content is intended for a specific audience. This way, when this material blasts its way all over the internet and through all social networks, it can then filter people who are interested in the content. Only people who are really in your niche would want to click on the link that you paired with the content to go back to your social media account.
Use Niche-Targeted Hashtags
This piece of advice applies to people using curated content on Twitter and Instagram. If you did your homework correctly at Chapter 4 and 5, you should already be aware of Twitter hashtags that are very popular in your niche.
Compile a list of these. Rotate among these when you publish curated content on Instagram and Twitter. This way, you “piggyback” on hashtags being searched for by people interested in your niche. This is how you get niche-targeted eyeballs.
Again, the whole point here is not just to drive a mob of otherwise uninterested people to your social media accounts. Instead, you’re looking to get a nice flow of people who are truly interested in your niche, and then getting them to follow you on social media.
Remember the Secondary Effects of Curated Viral Content
Viral content is so powerful because you don’t just attract people who are already interested in your niche, you also end up motivating them to share with their own social circles. This can lead people sharing the same interests, or roughly the same interests, to see the links to your social media accounts.
So understand how this secondary traffic effect works when crafting headlines, descriptions and commentary. You’re not just repackaging hot content. You’re trying to reach people and also their friends and the friends of those friends who share the same niche interests.
I want to share with you this big picture so you can see how important this is. This is not something you just blow through. So you have to give this proper attention so as to maximize the niche targeting capabilities of the curated viral content that you are sharing.